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Buy Wholesale - What You Must Know About Wholesale DVDs

By Garcia Smith

Wholesale distributors of DVDs license the distribution rights from the studios producing the movies and supply those DVDs to retail stores, online merchants, DVD rental companies and mail order stores. Quite often the DVDs are manufactured or imported by other wholesalers.

DVDs are generally sold as bundles containing several different titles. Some of the popular movie genres are action, comedy, drama, family, horror, children, and westerns. They can be sold as pre-boxed bundles or customized according to individual orders. Many times, DVDs contain extra content not available to viewers in the movie theatres. These extra features may include interviews with the stars, games, behind the scenes action from the movie sets, and scenes that were deleted from the movie prior to release. These extras are an added attraction for DVD consumers and generally entice customers to purchase the movie on DVD even after they've seen it in the theater.

The major revenue source for wholesale DVD distributors is via the sale of video products to retail shops and video rental stores. Recently, in the United States, there has been considerable growth in the mail order DVD rental business over the Internet. Netflix is one of the largest online rental companies with more than two million customers. Netflix had about a five percent share of the entire US DVD Rental market in 2006. It ships about three million DVDs each week. Netflix has done so well in the US mail order market that rival movie rental company Blockbuster started a mail order arm of its DVD rental business and has mounted a significant challenge against Netflix for a share of the market.

DVD retailers enjoy a large profit margin and an increasing number of consumers have begun purchasing DVDs in bulk from wholesale distributor and reselling them on auction sites such as EBay, Yahoo Auctions and their own internet stores. Many wholesale DVD distributors will also drop ship and mail the DVDs directly to the end consumer on the reseller's behalf. This can be extremely profitable for the reseller and still result in significant savings for the consumer.

The current trends in DVD distribution include DVD mail order via the Internet, digital distribution, which includes providing a movie download service via the distributor's own broadband infrastructure, online gaming stores, video rental services, and pay per movie service . Movie on demand (VOD) systems allow their customers to watch videos or movies over a network as part of an interactive streaming television network system. The video can be watched at the user's convenience and saved for future viewing as long as the consumer keeps the video in their system. On the other hand, pay-per-view systems allow television viewers to purchase events for a private telecast in their homes at a certain time.

Essentially, every DVD you purchase comes from a wholesale distributor in some way, shape or form. You have as many choices for your viewing pleasure; you just have to choose the one that suits you and your family the best, or offer the best choice for your customers depending on your situation.



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